Häufig gestellte Fragen

What to look for

• The button in the ear: a metal button in the left ear. Franz Steiff designed it in 1904, and it was registered as a trademark in 1905.
• The ear tag: a small cloth tag held by the button. On current Steiff teddies its colour tells what kind of piece it is: white with red lettering for limited editions, white with blue lettering for open editions and white with black lettering for replicas.
• The certificate: every Steiff limited edition comes with its own numbered certificate.

Older teddies

On older teddies the button and tag have often been lost over the years, and a button alone should not be taken as proof. Then the teddy's materials, construction and history tell more: see How can I tell how old a vintage Steiff is?

Buying from us

We are an authorised Steiff retailer: the new Steiff teddies in our shop come to us straight from Steiff.